Tuesday, 17 February 2015

L'Oreal Paris Pakistan Color Riche Exclusive Pure Reds Collection in Collaboration with Sublime by Sara - Launch Event.

Asalam-o-Alaikum Everyone !


On 7th Feburary 2015, L'oreal Paris Pakistan launched their Color Riche Exclusive Pure Reds Collection in collaboration with Sublime by Sara. I think it was just the right time for L'Oreal Paris Pakistan to launch their Pure Reds Exclusive Collection and Sublime by Sara to launch her Pure Rouge Collection with the Valentines Day just around the corner.



I must say LotusPr did an amazing job at organizing this event. The theme of the event was I Am Red. The venue chosen was X2 Cafe. It was decorated alluringly with the shades of red and white. From the flowers, giant red lipsticks, mannequins dressed beautifully in red to the sitting arrangement, everything was exquisite. All the pretty ladies were dressed in white with red lips, promoting feminism.

Picture credits: Dragonfly Photography Team
It started with an inaugural note by Fahad Feroz, Junior Product Manager - Makeup at L'Oreal Paris Pakistan, followed by an introduction to the pure reds collection and the inspiration behind it by Sabeen Kazi, Business Manager - Makeup at L'Oreal Paris Pakistan. This ultra-feminine collection consists of 5 matte finish red lipsticks, priced at PKR. 1,800 each,  inspired by the international beauties;
  • Jennifer Lopez - Pure Rouge 
  • Eva Longoria - Pure Brick 
  • Frieda Pinto - Pure Amaranthe 
  • Blake Lively - Pure Ruby 
  • Liya Kebede - Pure Scarlato 
Sabeen Kazi, Business Manager - Makeup at L'Oreal Paris Pakistan.
Later on Sara Khalid of Sublime by Sara spoke about her collaboration with L'Oreal and her Pure Rouge collection, which she has created keeping in mind the 5 shades of the pure reds collection. The collection consists of elegant,flowy and feminine tunics and dresses in silk, chiffon and satin, with price ranging from PKR 5,000 to PKR 25,000, now available at Sublime by Sara Lahore Studio.
Sara Shahid of Sublime by Sara.

Hassan Sheheryar Yasin and Mehreen Syed, Spokespersons, L'Oreal Paris Pakistan gave their two cents on the collection and appreciated the efforts put into this event.
Mehreen Syed & HSY. Spokespersons L'Oreal Paris Pakistan.
Following was the High Tea, I've always wanted to visit X2 Cafe but never got a chance to. Their avant-garde architecture was very attractive. We were led to the place where the high tea was arranged. There was an array of salads, main courses and desserts. Everything looked delicious and scrumptious and I must say it really was =D !
The Yummilicious High Tea of Cafe X2 (^_^).
In the end we got a goody bag by L'Oreal Paris Pakistan (^_^) !


In the end I'd like to thank Lotus Client Management & Public Relations for inviting me to this event.

Much Love xx

21 comments:

  1. The event was indeed perfection. It was great meet all of you again :)

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  2. Awww the photos of onatage b speakers really put a smile on my face .we were sitting togather so camera angle same hai ^_^ and hey yeh food ki itni achi photos kb li :p you looked great.it was so much fun xoxoxo

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    1. Jb sb khaney mei busy they tb =D
      Thank you, you looked beautiful aswell MashAllah =) xx

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  3. I can't wait to see the swatches and review of these lipsticks!! :) <3 x

    Jadirah Sarmad | Jasmine Catches Butterflies ʚϊɞ

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  4. These lipsticks look so good :) cant wait to have one and Love the goody bag u got :) i so want those lipsticks ^_^
    annmakeupblog.blogspot.com

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    1. The lipsticks are gorgeous <3 (^_^) !
      Thank you xx

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  5. Sounds amazing! Looking forward to the reviews of the lipsticks <3

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    1. Soon inshaAllah (^_^)!
      Loads of love xx

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  6. Seems like a great event and I'm really looking forward to try these out :)
    www.sorathmajid1.blogspot.com

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  7. Seems like a great event :) Thanks for sharing Mahem! xoxo

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  8. Love the pics .. thanks for sharing dear x
    Makeupoholics

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  9. love the collection of pure reds .. i want all of them <3
    http://anaali25.blogspot.com/

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  10. I don't know what tempted me a lot. The review or food :/

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  11. It seems like an amazing event. Lovely prose. Btw I'm a new Pakistani beauty blogger, it will be really nice if you will visit my blog or maybe give me a follow. Thanks:)

    themeticulousperfections.blogspot.com

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  12. <3 Nice to see you all lovely Girls on this super duper launch

    Hugs <3

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  13. wow. It definitely looks amazing! I demand to see the swatches =D

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  14. Glad to hear you enjoyed! Do review the goodies soon. ;) xx

    Momina Haseeb | ๑ Divine Smudge ๑

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